THE STORY LIGHTHOUSE LLC
PRIVACY POLICY
Effective Date: September 10, 2026
Last Updated: September 10, 2026
The Story Lighthouse LLC (“The Story Lighthouse,” “we,” “us,” or “our”) respects the privacy of our clients, prospective clients, website visitors, and newsletter subscribers.
This Privacy Policy explains what personal information we may collect, how and why we use it, when it may be shared, and the choices available to you regarding your information.
This policy applies to information collected through www.thestorylighthouse.com, client forms, communications with The Story Lighthouse, travel-planning and booking services, newsletter subscriptions, and other interactions with our business.
1. INFORMATION WE MAY COLLECT
The information we collect depends upon how you interact with The Story Lighthouse and the travel services you request.
Contact and Identification Information
We may collect information such as:
Name
Email address
Telephone number
Mailing address, when necessary
Preferred method of communication
Traveler Information
When necessary to research, arrange, or book travel, we may collect information such as:
Full legal name
Date of birth
Gender or sex designation when required by a supplier or government authority
Nationality or citizenship information when necessary
Passport or other travel-document information
Known Traveler Number, Redress Number, or similar travel identifiers
Frequent-flyer, hotel-loyalty, cruise-loyalty, or other membership numbers
Emergency-contact information
Traveler preferences
We request only information reasonably necessary for the travel services being provided.
Trip and Travel Preference Information
We may collect information concerning:
Intended destinations
Travel dates
Budget
Preferred accommodations
Transportation preferences
Cruise or tour preferences
Activities and interests
Room or cabin preferences
Seating preferences
Dietary requests
Celebration or special-occasion information
Other information relevant to planning the requested trip
Accessibility, Health, and Special-Request Information
Clients may choose to provide information concerning accessibility requirements, mobility needs, dietary restrictions, allergies, medical considerations, or other special circumstances when that information is relevant to travel arrangements.
We ask that clients provide only information reasonably necessary for us or a travel supplier to accommodate the requested travel need.
Such information may need to be provided to the applicable supplier in order to request accommodations or services.
Information About Minor Travelers
Travel arrangements frequently include children and other minors.
When information concerning a minor traveler is required for a reservation, we expect that information to be provided by the minor's parent, legal guardian, or an adult authorized to make travel arrangements on the minor's behalf.
Our website and services are not directed toward children independently seeking our services.
Payment Information
The Story Lighthouse does not ask clients to submit credit- or debit-card numbers through ordinary email, text messages, social-media messages, or unsecured website forms.
When payment information is required, clients will be directed to an approved secure authorization, payment, booking, or supplier system.
Payment information may therefore be processed by travel suppliers, payment processors, host-agency systems, or other authorized service providers involved in completing the transaction.
The Story Lighthouse seeks to avoid collecting or retaining payment-card information when it is not necessary for legitimate business purposes.
Communications
We may retain communications exchanged with you, including:
Emails
Form submissions
Relevant text messages
Client-service correspondence
Trip requests
Approvals and booking instructions
Records of travel-related decisions
These records may be maintained as part of your client or trip file.
Website and Technical Information
When you visit our website, certain information may be collected automatically by our website platform or related service providers.
This may include information such as:
Browser type
Device type
General geographic information
IP address
Pages viewed
Referring website
Date and time of visits
Website interaction information
Our website may use cookies or similar technologies necessary for website functionality, security, analytics, and other standard website operations.
2. HOW WE USE PERSONAL INFORMATION
The Story Lighthouse may use personal information to:
Respond to inquiries
Conduct discovery and consultation
Research travel options
Prepare travel proposals and itineraries
Arrange and book travel
Communicate with travel suppliers
Process or facilitate authorized travel payments
Verify traveler information
Manage existing reservations
Provide pre-travel information and documents
Assist clients while traveling
Communicate supplier changes or disruptions
Request accessibility or special accommodations
Offer travel-insurance options
Maintain appropriate client and transaction records
Respond to client-service questions
Send newsletters or marketing communications when requested or permitted
Operate, maintain, and improve our website and business
Prevent fraud, misuse, or unauthorized transactions
Meet legal, regulatory, accounting, insurance, host-agency, or contractual obligations
Protect the rights, safety, and property of our clients, The Story Lighthouse, and others
We seek to collect and use only information that is reasonably necessary for legitimate business and travel-planning purposes.
3. HOW WE SHARE PERSONAL INFORMATION
Travel planning inherently requires information to be provided to other businesses involved in delivering the client's requested travel services.
We may share personal information with appropriate third parties when reasonably necessary to research, arrange, book, manage, or support travel.
These parties may include:
Travel Suppliers
Such as:
Airlines
Hotels and resorts
Cruise lines
Tour operators
Transportation providers
Rental-car companies
Excursion and activity providers
Destination-management companies
Other travel-service providers
Host Agency, Booking, and Travel-Industry Systems
The Story Lighthouse may use host-agency, consortium, reservation, customer-management, commission-tracking, booking, or other travel-industry systems necessary to operate the agency and service reservations.
Travel-Insurance Providers
Information may be provided to an insurance provider when a client requests or purchases a travel-insurance product.
Insurance providers maintain their own privacy practices and control information submitted to them for insurance purposes.
Technology and Business-Service Providers
We may use third-party companies that provide services such as:
Website hosting
Online forms
Electronic signatures
Email
Newsletter distribution
Customer-management systems
Secure payment authorization
Data storage
Website analytics
Business administration
These providers may process information as necessary to perform services on our behalf.
Legal or Regulatory Disclosures
We may disclose information when reasonably necessary to:
Comply with applicable law or legal process
Respond to lawful requests from governmental authorities
Investigate fraud or unauthorized transactions
Protect our legal rights
Enforce agreements
Protect the safety or rights of clients or others
4. INTERNATIONAL TRAVEL AND DATA TRANSFERS
Travel arrangements may require personal information to be transmitted to travel suppliers, service providers, or governmental authorities located outside the United States.
For example, an international hotel, airline, cruise line, tour operator, or destination provider may require traveler information in order to provide the requested service.
Privacy and data-protection laws in another country may differ from those applicable in the United States.
When international transfer of information is reasonably necessary to provide requested travel services, The Story Lighthouse will provide information appropriate to arranging those services.
5. WE DO NOT SELL CLIENT PERSONAL INFORMATION
The Story Lighthouse does not sell client personal information for monetary consideration.
Information provided to suppliers, host-agency systems, booking platforms, service providers, or other parties for purposes of arranging or servicing travel is shared for legitimate business purposes associated with providing requested services.
If our practices materially change in the future, this Privacy Policy will be updated accordingly.
6. TRAVEL INSURANCE INFORMATION
The Story Lighthouse strongly recommends that clients consider travel insurance.
When travel insurance is offered, information necessary to obtain a quote, purchase coverage, or administer a policy may be provided directly to an insurance provider or through an authorized insurance platform.
Travel-insurance providers operate under their own privacy policies and data-handling practices.
The client's decision to accept or decline travel insurance may be maintained as part of the client or trip file.
7. NEWSLETTERS AND MARKETING COMMUNICATIONS
Individuals may voluntarily subscribe to communications from The Story Lighthouse, including The Beacon newsletter and other travel-related communications.
Information used for these communications may include a subscriber's name, email address, and subscription preferences.
Subscribers may unsubscribe from marketing emails by using the unsubscribe option provided in the communication.
Unsubscribing from marketing communications does not prevent The Story Lighthouse from sending necessary transactional or client-service communications concerning an inquiry, reservation, or active trip.
We do not sell our newsletter subscriber list.
8. COOKIES AND WEBSITE ANALYTICS
Our website platform and related technology providers may use cookies or similar technologies for purposes such as:
Operating the website
Maintaining website security
Remembering website preferences
Understanding website traffic and performance
Diagnosing technical problems
Improving the visitor experience
Some cookies may be necessary for the website to function properly.
Visitors may have the ability to control certain cookies through their browser settings or website privacy controls where available.
Blocking certain cookies may affect website functionality.
9. DATA SECURITY
The Story Lighthouse takes reasonable administrative, technical, and organizational measures appropriate to the nature of the information we handle.
These practices may include limiting access to client information, using reputable service providers, utilizing secure authorization systems for sensitive payment information, and avoiding unnecessary collection or retention of sensitive information.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
Clients should not transmit credit-card numbers, passport information, or other highly sensitive information through ordinary email, text message, or social-media messaging unless specifically instructed to use an appropriate secure method.
If we become aware of a security incident involving personal information, we will take reasonable steps appropriate to the circumstances and provide notifications when required by applicable law.
10. DATA RETENTION
The Story Lighthouse retains personal information only for as long as reasonably necessary for the purposes for which it was collected or as necessary to:
Service a trip
Maintain booking and transaction records
Address client-service matters
Maintain appropriate business and accounting records
Satisfy supplier or host-agency requirements
Resolve disputes
Prevent fraud
Maintain insurance documentation
Meet legal or regulatory obligations
Different categories of information may therefore be retained for different periods.
When information is no longer reasonably required, we may delete, destroy, anonymize, or otherwise dispose of it as appropriate.
11. YOUR PRIVACY CHOICES
You may contact The Story Lighthouse to request that we:
Confirm whether we maintain personal information concerning you
Provide access to certain personal information
Correct inaccurate information
Update your contact information
Delete information where appropriate
Stop sending marketing communications
Some information may need to be retained despite a deletion request when reasonably necessary to maintain transaction records, comply with legal or contractual requirements, prevent fraud, establish or defend legal claims, service an existing reservation, or fulfill other legitimate business obligations.
We may need to verify your identity before completing a request involving personal information.
Privacy requests will be handled in accordance with applicable law.
12. THIRD-PARTY PRIVACY PRACTICES
Travel suppliers and technology providers with whom a client interacts may have their own privacy policies.
Once information is provided directly to or processed by an independent third party, that party's collection, use, retention, and protection of the information may also be governed by its own privacy practices.
The Story Lighthouse encourages clients to review the privacy policies of suppliers and other third parties when appropriate.
13. THIRD-PARTY LINKS
Our website, proposals, emails, newsletters, or other communications may contain links to websites operated by third parties.
The Story Lighthouse does not control the privacy practices or content of independent third-party websites.
This Privacy Policy applies only to information handled by The Story Lighthouse and does not replace the privacy policies of websites or services operated by others.
14. CHANGES TO THIS PRIVACY POLICY
The Story Lighthouse may update this Privacy Policy from time to time to reflect changes in our business practices, technology, service providers, or applicable requirements.
The current version will be posted on our website with its effective or last-updated date.
Material changes will apply prospectively unless otherwise required by applicable law.
15. CONTACT US
Questions, requests, or concerns regarding this Privacy Policy or personal information handled by The Story Lighthouse may be directed to:
The Story Lighthouse LLC
Email: dustin@thestorylighthouse.com
Website: www.thestorylighthouse.com
For privacy-related requests, please use the subject line “Privacy Request.”
We may request additional information when reasonably necessary to verify the identity of the person making the request and protect client information from unauthorized disclosure.